Enabling cohesion, being diligent and quick to create a new situation of diversified development of traditional construction industry -- an exclusive interview with Lai Zhaohui, vice chairman and President of Longyuan Construction Group

writing /Chao Hui Liu

（本writing刊登於《上（shàng）海甬商》two thousand and twenty-oneyearSeptember issue)

In the domestic construction and municipal market, Longyuan construction group is a resounding gold lettered signboard. From the last centuryeightyyear代的“象（xiàng）山二建”成長為如今的全國知名的建築服務商、A股上市公司，40餘year成（chéng）長壯大的發展（zhǎn）曆程，凝結了賴振元和Lai Zhaohui父子兩代人（rén）的不懈努力和心血付出。

The times are developing and the market is changing. Longyuan construction, a large ship, has sailed to a new route and turned from a traditional construction company to a comprehensive urban investment construction operation service provider. Lai Zhaohui, vice chairman and President of Longyuan construction group, recently accepted an exclusive interview with this magazine to deeply explain Longyuan's way of development and progress.

Develop business with quality and establish a good reputation of the brand

1983year已過不惑之year的賴振元，帶領著一幫兄弟和區區3000塊，from象山港坐著海輪，經過一整夜的飄搖抵達上海外（wài）灘（tān）的（de）十六鋪（pù）碼頭。初創不久的象（xiàng）山二建開始了（le）在上海開疆拓土（tǔ）的征程。

Lai Zhenyuan's first shot in Shanghai was to help solve the construction problem of impervious wall of regulation and storage reservoir of Baosteel Yangtze River Wusongkou diversion project. After arduous construction,Xiangshan second construction not only ahead of scheduleThe construction was completed in 7 months and 900000 yuan was saved, which was highly appreciated by Shanghai Baosteel engineering headquarters.Lai Chaohui admired his father's extraordinary past"The old man can not only work, but also draw pictures and make project budget, which was extremely rare among the construction teams of Xiangshan, which was full of experts at that time."

from1984year接到第一單since主業務開始，象山二建逐漸打響了since己（jǐ）的名頭，業務量不斷增長。聚沙成塔，十year時間，象山二建已經趕exceed彼時在（zài）上海建築市場占有率（lǜ）很高的江蘇企業。在更名香蕉啪啪视频（yuán）建設後，成長勢頭更是勢如破竹（zhú），直至今天（tiān）成為行業裏民（mín）營（yíng）企業的翹楚。

Lai ZhaohuiHe believes that the reason why Longyuan can achieve today's achievements first depends on its keen market smell and the inheritance of Yongshang who dare to be the first. Under the background of national reform and opening up and the great development of infrastructure market at that time, Longyuan grasped the policy dividend and demographic dividend and dared to make breakthroughs, such as1991year在行業內（nèi）首創采用項目經（jīng）營承包責任製，以“聯營”的方式構建共贏的事業平台；2004year獲得總承包特級資（zī）質，為（wéi）公司占領市場打（dǎ）下（xià）堅實的基礎。Lai ZhaohuiWe believe that Longyuan construction has always regarded quality as the power source and foundation for the survival and development of the enterprise,"Quality Xingye" is deeply branded in the gene of Longyuan development, which is the basis for the establishment of the group's brand.

since1991year以來，公司先後承建完（wán）成中國第一條高速公路滬嘉高速南（nán）翔段、時為世界第一高樓的（de）上海（hǎi）環球金融中心（地基工程）、上海（hǎi）世博軸（zhóu）陽光穀工程、杭州蕭山機場航站樓、杭州大劇院、海口中環國際廣場、福建晉江國際會展（zhǎn）中（zhōng）心等（děng）一係列城市（shì）地標項（xiàng）目和重點工程，It has won Luban Award, National High Quality Engineering Award, Magnolia Award, Qianjiang cup, Shanghai high quality structure and other high-quality engineering awards at or above the provincial level500多項（xiàng）；集團連續（xù）17year入選“中國承包（bāo）商企業（yè）eighty強”，連續14year入選（xuǎn）"Top 100 enterprises in Zhejiang Province", 17 consecutive yearsyear名列全國進滬（hù）施工企業綜合實力排名第一，連續elevenyear入選"China's top 500 private enterprises", 12 consecutive yearsyear入選《財富》中（zhōng）國Top 500... These awards and strength rankings with high gold content in the industry areLongyuan Group"Quality promotes business" is not only the best example, but also the best praise.

在Longyuan Group總部大樓，懸掛著一幅賴振元親筆書寫的四個大字: "attentive service". This is the motto of long yuan. Because of attentive service,Long yuan has won many awards“全國用戶服務滿（mǎn）意企（qǐ）業”“上（shàng）海市用戶滿意十佳工程”等稱號。Lai Zhaohui說，用心服務的企業writing化，既（jì）包括對業主的服務，也包括公司內部（bù）的多個維度。“用心服務看似是利他，實則是成就since我，最終實現人與人、員工與企業、企業與企業之間的互利共贏。”

Make bold decisions, seize opportunities and promote transformation

縱觀整個建築行業近十year來的發展，麵（miàn）臨的（de）挑戰在加大，麵對傳統（tǒng）建築總承包市場央企國企愈發強大、原材料人工等成本高企等問題，民營企業可謂步履維艱，大量企業都在嚐試轉型（xíng）。Lai Zhaohui比（bǐ）較早就（jiù）認識到，香蕉啪啪视频轉型發展的核心是盈利模式的改變，是身（shēn）份、角色的根本轉變。

和父輩不同，Lai Zhaohui對於資本（běn）市場和金融（róng）更具（jù）經驗。在Lai Zhaohui的主導下，香蕉啪啪视频在2004year成功登陸上交（jiāo）所，成為（wéi）為數不多的建築業上市民企之一。from2010year開始，積極嚐試用發基金的方式（shì）募集資本金，嚐試運作BT等項目的投資，積累了有別於傳統總承包（bāo）施（shī）工的建（jiàn）設投資經驗。當2014year國家開始推行PPP模（mó）式，香蕉啪啪视频聞風而動，成（chéng）為最早涉足PPP業務的民營企業之一。

2016year的第十六屆中國經濟論壇（tán）上（shàng），Lai Zhaohui成為16位“創新榜樣”之一。大會給Lai Zhaohui的頒獎詞Yes:“He is a private enterpriseAmong A-share listed companies, he is the earliest pioneer in transforming PPP. The enterprises he leads are becoming China's leading PPP full life cycle investment and operation service platform. "

since2014year以來，Longyuan Group做出了布局長周期優質基（jī）礎設施項目的戰略選擇，Participated in a lotPPP projects,So far, it has won the bid successivelyPPP項目eighty餘個，涉足全國近20個省份（fèn），投資項目覆蓋包括城鎮綜合開發（fā）、醫療衛生、生（shēng）態環（huán）境治理等14個領域，在全國民企中位居前列。

經過（guò）這幾year的實踐，香蕉啪啪视频The established strategic goal has been basically realized: the customer structure has been changed——From more than 95% of developers to more than 50% of government customers; The profit structure has been adjusted - infrastructure investmentThe profit contribution of the business has reached 50% of the group's profit70%。Longyuan Group實現了from單一施工總（zǒng）承包企（qǐ）業向（xiàng）城（chéng）市基礎（chǔ）設施建設（shè）投資人的角色轉型，逐步轉型為集工程投融資（zī）谘詢、工程策劃設計、施工及後期運營服務於一身的投資建設運營服務商。

Lai Zhaohui強調，香蕉啪啪视频一直都把PPP項（xiàng）目當作投資項目來對待，合同身份一定是投資人，眼光一定是投資視角，而不是僅局限（xiàn）於建設環節。“要時刻牢記我們是投資人，而不是單一的施工總承包方。from中長期看，施工（gōng）利潤往往隻占到項目整個利潤的30%左（zuǒ）右，所（suǒ）以（yǐ）做好項目策劃，高度（dù）重視投資責任和投資履約，才能實現項目合作的共贏，才能實現既定（dìng）的商業目標。”

強大專業能（néng）力的團隊，被（bèi）Lai Zhaohui視為龍（lóng）元合理把控風險、實現優質履約的堅實保障。目前，香蕉啪啪视频已經擁有覆（fù）蓋基礎設施建設全生命周期exceedA team of 1000 professionals, with 8 PPP double banks of the Ministry of Finance and the national development and Reform Commission專（zhuān）家，投融資領域研究生學曆占比exceed50%。去year香蕉啪啪视频還出資3600萬元和寧波大學共建寧波大學龍（lóng）元建築金融研究院，希望Cultivate a batch"Construction + finance" compound talents will contribute to the development of the industry in the future.

Consolidate capacity and build a diversified business ecosystem

經曆了幾year的發展，PPP項目的政策環境、市場環（huán）境和融資環境都發生了一些變化，作為（wéi）from頭開始（shǐ）參（cān）與的民營企（qǐ）業之一，Longyuan Group又該如何籌謀未（wèi）來？

Lai Zhaohui介紹，from項目的（de）生命周期角度看，未來香蕉啪啪视频的PPP business will enter the peak of investment recovery and operation, so the group's organizational structure, strategy, mechanism and decision-making process will be optimized and adjusted with the transfer of business stage, so that the overall capacity-building of the group can meet the needs of the project.

打鐵還需since身硬。在Lai Zhaohui看來，香蕉啪啪视频作為一家民營（yíng）企業，麵對眾（zhòng）多央企、國企等強大的競爭（zhēng）對手，唯有直麵挑戰，不斷提高since身服務能力，才能增強市場競爭力，更好地生存下去。

Tightly aroundWith the strategic vision of "a better city builder and a happy life operator", Longyuan has continuously improved its vertical mixed operation ability, and formed a situation in which the two sectors of construction general contracting and infrastructure investment keep pace through all-round, deep-seated, multi field and open integration of internal and external resources,The operation business has also made a good start. It has also participated in the investment in many other industries, built a diversified industrial pattern covering planning and design, investment financing, development and construction, project management, operation services, operation and maintenance, asset management and other fields, and created a diversified industrial structure"Longyuan ecology".

In the field of traditional building construction, while consolidating and developing the traditional construction general contracting, adapt to the new situation of the development of the construction industry, and accelerate the transformation to general contracting, steel structure assembly, whole process consulting, etc.Longyuan Group較早就並（bìng）購了大地鋼構、信安幕牆、上海房（fáng）屋設（shè）計院等一批業內（nèi）領先的專業單位，並且又成功培育了以明築科技為（wéi）代表的專（zhuān）注（zhù）於（yú）裝配式鋼結構企業，並且（qiě）逐步發展了市政、水利等（děng）施工（gōng）資質。投資1.5 billion yuan to build the first fabricated construction science and Technology Industrial Park in Xuancheng, Anhui Province. These layouts are all measures to improve the comprehensive competitiveness of the general contracting market.

In the field of infrastructure investment, we will go all out to do a good jobPPP項目落地，確保投好建好運營好，同時充分發揮“香蕉啪啪视频生態圈”優勢，大力推進多元化（huà）穩健（jiàn）投資。此外，積極與各領域優質的合作夥伴建立合作關係，探索開展多元化穩健投資。集團作為唯一民企入股由財政部、生態環境部和上海市（shì）政府共同發起設立的國家級政府（fǔ）投資基金——國（guó）家綠色發展基金，此外還通過收購成為中信環境基金管理公司第二大股東；參股山西財惠資本管理有限公司、杭州市基礎設施投資基（jī）金、愛瑪會體（tǐ）育等專業機構；與樹蘭醫院合資設立杭州九齡股權投資有限公司等，圍繞基建投資各個環節（jiē）夯實since身能力。

符合國家政策發展的高端製造業企業，也是香蕉啪啪视频投資（zī）的對象（xiàng）。作為香蕉啪啪视频的參股公（gōng）司、國內（nèi）航空領域環形鍛件的主承製單位航宇科技，今year7月初已（yǐ）經正式登陸上交所科創板，有（yǒu）望為Longyuan Group帶來良好（hǎo）的投資收益（yì）。今（jīn）year1月，集團旗下的香蕉啪啪视频天冊企業管理有限公司和江蘇省產業研究院集萃智能製造技術研究（jiū）所在南京簽署合作協議，計劃聯（lián）手共建“天冊集（jí）萃智造園”，依托集萃智造的綜合研發能力和（hé）香蕉啪啪视频天冊的產業園區（qū）打造能力，聚焦智能（néng）製造與機器人領域，以協作機器人產業為核心，聯手打造“專而精”，集智造生產、智（zhì）造賦能、孵化加速、服（fú）務配套等於一體的4.0智造園區。

在產業金（jīn）融方麵的（de）多元化投資，Lai Zhaohui非常審慎，有著非常明確的支撐邏輯，就是夯實能力（lì）、服（fú）務主業（yè），絕不開展盲目的多元化發展。

Lai Zhaohui透露，當前隨（suí）著建築對科技、綠（lǜ）色（sè）環保、全周期成本管理的要求提高，香蕉啪啪视频也會積極（jí）擁抱新的技術和（hé）標準，繼續加大在建築科（kē）技領域的投入，以裝配式（shì）鋼結構和光伏建築為核心（xīn）切入點，爭取打造（zào）集團的（de）新增長極。

以愛傳承，積極擔當社會責任

作為寧（níng）波企業（yè），香蕉啪啪视频一直以來心懷感恩，心係家鄉。雖然公司總部早在1993year搬遷至（zhì）上海，但是注冊地一（yī）直留在象山。在賴振元等創始人的心（xīn）裏，香蕉啪啪视频的根一直都（dōu）在寧波。積極（jí）參與家鄉的經濟社會建設，是香蕉啪啪视频人的感情所在，也是一（yī）份（fèn）責任與（yǔ）擔當。

據Lai Zhaohui介紹，近（jìn）year來，香蕉啪啪视频（yuán）建設在寧波市每year可承（chéng）接約30億元的建設項目，多數為地鐵4號（hào）線東錢湖（hú）站這樣的公建項目，此（cǐ）外還積（jī）極參與基礎設施項目投資，幾year來在寧波地區投資（zī）近40億元。近三year，香蕉啪啪视频在寧（níng）波地區累（lèi）計納稅額已達9.3億元。

除（chú）了用since己的經（jīng）營舉措（cuò）為（wéi）家鄉添磚加瓦，香蕉啪啪视频也踴躍參與到寧波地區的各項公益活動：除了（le）去（qù）year向寧波大學捐資3600萬打造寧波大學香蕉啪啪视频建築金融研究院以外，since2007year起就設立的“香蕉啪啪视频慈善濟困”慈（cí）善基金，14year來已累計捐贈基金善款700萬元，救助（zhù）支出606.358萬元，使eleven00餘人次困難群眾得到救助。2020year新冠疫情期間，香蕉啪啪视频又用實際行動（dòng）踐行愛心企業的家（jiā）國情懷和責任擔當，捐贈639.2萬（wàn）元用（yòng）於援鄂醫療醫護人員（yuán），其中260萬元捐贈給寧波（bō）、象山援鄂醫（yī）護人員。

除了家鄉寧波，Longyuan Group在全（quán）國各（gè）地的善舉更是不（bú）勝枚舉。

2019yearLongyuan Group第四屆“感恩與傳承”主（zhǔ）題writing化活動（dòng）上，正式發起設立“振元慈善基金”，將原先（xiān）分散的公益行為擰成一股繩。過去兩year，振元（yuán）慈善基金在助力脫貧攻堅（jiān）、促進教育及醫療事業發展、抗震救災等方麵累計實捐達1890.08萬元。比如2020year2月捐贈639.2萬元用於援鄂醫療醫（yī）護人員（yuán），exceed額實現捐贈諾言（yán）；2020year12月又捐贈浙江農林大學教育發展項目（mù）100萬元；two thousand and twenty-oneyear7月，在暴雨災害（hài）中損失慘重的長垣市捐贈100萬元，攜手共渡難關……

據不完全統計，from90year代初捐助董事長賴振元先生曾就讀的賴嶴希望小學開始，Longyuan Group累計在愛心助學、扶貧幫困、社會捐贈等方麵的綜合投入已exceed過（guò）1億元。

Longyuan Group董事長賴振元（yuán）先生（shēng）一直倡導“做人要常懷感恩之心”。今天的香蕉啪啪视频有溫度有情懷（huái）有擔當，是因為香蕉啪啪视频人一直認為，公益是一種修行，更是一種品（pǐn）德。

Lai Zhaohui表示，在香蕉啪啪视频成長的道路上，始終立足（zú）於since身的業務踐行企業社（shè）會責（zé）任，一路向善是永遠不忘的初心（xīn），這也將作為公司長期的責任和目標持續（xù）進行下去。“公司四十year來發展的每一步（bù），都離不開社會各方的支持與關（guān）注，香蕉啪啪视频人也願意主動承擔起（qǐ）這份責任來回饋社會大眾，將這份（fèn）大愛傳承下去。”